• Plumbers: Aqualisa brand had long-standing relationships with a group of plumbers, very loyal to Aqualisa brand. It was easy to use and enabled customers to automatically set the water temperature instead of having to manually set and then test the water temperature for multiple times.

Aqualisa Aquavalve 700 Aquavalve 700 Aqualisa AQUAVALVE 700 Brass bodied thermostatic shower mixer AQUALISA Aquavalve 700 Brass-bodied thermostatic shower mixer valve A solid brass thermostatic shower valve, the ultimate in luxury, designed for use with any shower head from the Aqualisa range together with high performance Aquajet body jets if required. The durable construction combined with Aqualisa's valve technology and anti-scale devices ensures a long life operation even in hard water areas.

Aquavalve 700 is available in exposed or built-in configurations. A separate diverter, for use with the built-in mixer, controls the Aquajets with or independently of the shower head. Linked to an Aquaforce booster pump, this combination offers a power shower option with a difference. Always check with your installer that your plumbing system has sufficient flow and pressure to satisfy your chosen shower head and body jet configuration.

• Durable solid brass casting • Choice of shower heads • Compatible with all approved water systems • Aquajet Power Shower options • Exposed or built-in models • Chrome or Gold plated colour options • 3 Year Guarantee. Aquavalve 700 Thermo concealed with adjustable head Valve - code: 700.50.01 Varispray - code: 99.40.01 Turbostream - code: 99.20.01 Aquavalve 700 Thermo exposed with adjustable head Valve - code: 700.51.01 Varispray - code: 99.40.01 Turbostream - code: 99.20.01 Aquavalve 700 Thermo concealed with fixed head Valve - code: 700.50.01 Varispray - code: 99.50.01 Turbostream - code: 99.30.01 Aquavalve 700 Thermo exposed with fixed head Valve - code: 700.51.01 Varispray - code: 99.51.01 Turbostream - code: 99.31.01.

No notes for slide• • • • • • • • • • • • • • • • • • • • We first begin the analysis by understanding the pricing of the overall UK shower market, and their shopping behaviours. The following table shows the main pricing segments, along with their level of product knowledge, the determinant factors considered by these segments, the main decision maker of shower purchases, as well as the channels in which their selected products are purchased.Probably can freeze this slide. • The information in the case seems to point out that Aqualisa’s main customers are those from the standard and value segments. This can be seen from Figure A of the case, where Aqualisa’s core product offerings across the various types of showers are shown. Among the 7 core products shown, 6 of them fall in the value and standard segments, while only 1 falls in the premium segment. The case then further elaborates that the Aquavalve range are its core products and are the “bread and butter” of the company. • We can also see this from what was presented earlier, Aquavalve products contributed 64.42% of its total revenue.

This goes on to further reiterate that current end consumers of Aqualisa products are mainly those in the standard and value segments. These consumers have low product knowledge, and often rely on independent plumbers to recommend or select products for them. Trade shops are counted as their shopping channels because plumbers often frequent them. • It is also important to understand the reasons as to why end consumers purchase showers for their bathrooms.

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